‘Gusto matto’ stores were created by Galvas Company. Gusto matto means ‘crazy taste ‘ in Italian and the company’s aim is the expansion of the ice cream business with small privately owned stores or franchise ones ,in different tourist locations. Gusto matto stores’ aim is to sell high quality products such as traditional ice cream and products that have to do with ice cream like waffles, milk shakes, popsicles, mini ice creams , individual sweets etc.